Privacy Policy

At Pillow World, your privacy is of utmost importance to us, and we are committed to safeguarding your personal information. This privacy notice is designed to inform you about how we handle your personal data, both in general and when you visit our website. It will also detail your privacy rights and the legal protections in place.

Please be aware that we are continuously working to enhance our systems and processes, and this privacy notice may be subject to occasional updates. To ensure the accuracy and currency of the personal data we hold about you, kindly keep us informed of any changes during your relationship with us.

Collection and Processing of Personal Information

We collect and process various types of personal information, which may be obtained directly from you in a variety of ways, including:

Through our website (e.g., information you provide when filling out forms, registering your warranty, or setting up a profile)
When you make requests or inquiries, whether by mail, email, through our website, or over the telephone
Directly in our physical stores, at exhibitions, or shows we attend
If you choose to participate in surveys or enter competitions
When you post comments on our website or blog
When you engage with us through social media platforms such as Twitter or Facebook
The information collected typically falls into the following categories:

Contact details (e.g., last name, first name, address, postal code, telephone number, email)
Demographic information (e.g., nationality)
Your credit or debit card number (for transaction and reservation purposes)
Your preferences and interests
Your feedback, opinions, questions, and comments, obtained from surveys or social media interactions
Transaction history
Records of your communication with us
Credit checks, if you opt to pay by installments
Details of your website visits and the resources you access
Data entered on our websites, including non-submitted (or abandoned) data
Your image captured by CCTV in our shops or premises for security purposes
Additionally, some of the above information may be provided to us by third-party sources, such as:

When you order our products through a business customer, they may share certain information with us to fulfill your request
Reviews of our products or services posted on platforms like Trustpilot may provide us with information
We recommend reviewing the privacy notices and statements of any third parties that share your information with us, as we are not responsible for how they use, share, or make your personal data available.

We may aggregate the information you provide directly to us or through third-party sources to enhance the services and information we offer to you.

Data Collection from Suppliers

For our supplier relationships, we collect contact details to facilitate order placement, payments, relationship management, and contract fulfillment. Rest assured, when returning a product, no additional delivery fee is charged when opting for an exchange or upgrade.

Please note that we cannot exchange or refund products that have been damaged through misuse.

Technical Personal Information

When you interact with our websites, we automatically collect technical data about your equipment, browsing actions, and patterns. This data is gathered through the use of cookies, server logs, and similar technologies. We may also receive technical data from other websites that employ our cookies.

Technical data may include:

Internet protocol (IP) address
Login data
Browser type and version
Time zone setting and location
Browser plug-in types and versions
Operating system and platform
Technology on the devices used to access our websites
The previous website from which you reached us
Some technical data may be collected from or received from third parties, including:

Analytics providers such as Google (based outside the EU)
Advertising networks such as Criteo, DoubleClick, Affiliate Future, and Performance Horizon
Search information providers
You can configure your browser to refuse all or some cookies, or to notify you when websites attempt to set or access cookies. However, please be aware that disabling or refusing cookies may result in certain parts of our websites becoming inaccessible or functioning improperly.


To offer you Klarna's payment options, we may share certain aspects of your personal information, including contact and order details, with Klarna. This allows Klarna to assess your eligibility for their payment options and tailor them to your needs.

Use of Your Information

We only use your personal information when we have a lawful basis to do so. This can include the following:

The performance of a contract you enter into with us
Our legitimate interests or those of a third party
Compliance with a legal obligation
Your consent for specific purposes
For example, we may use your information for:

Delivering our products and services
Processing orders and payments
Managing relationships with customers and suppliers, including warranty obligations and customer services
Fulfilling and responding to requests from you
Tailoring, developing, and improving our products, services, and website
Communication, including marketing and promotional messages, surveys, and analysis of feedback
Providing information about offers, events, new services, and new stores
Managing competition entries
Reviewing feedback, comments, and posts on review sites and social media platforms
Internal business management and operational purposes
Ensuring effective website presentation
Protecting you, our visitors, and our staff from crime
Preventing or detecting unlawful acts
Sharing Your Personal Information

Your data may be accessed and shared with associated companies of Pillow World. We also engage third-party service providers to assist in delivering our products, services, business operations, and system maintenance. For instance:

Payments are frequently processed by secure third-party payment processors
Customer communications via email and phone are handled by Impact Call Centre Limited
Delivery companies are employed to deliver our products
When we use third-party service providers, we only disclose the personal information required for service delivery. We ensure that contracts are in place to secure your information and prohibit its use for their own direct marketing.

In some cases, we may be required by law, such as court orders, or to prevent fraud or other crimes, to release your information to third parties.

Opting Out of Marketing Messages

You can request to stop receiving marketing messages at any time by:

Using the unsubscribe, opt-out, or manage your preferences links in marketing messages
Contacting us at
Using any of the contact details provided at the end of this notice
Opting out of marketing messages does not affect the use of your personal information for other purposes, such as handling warranty or other transactions.

Protection of Your Personal Data

We have implemented security measures to prevent unauthorized access, loss, or disclosure of your personal data. Access to your data is limited to employees, agents, contractors, and third parties who require access for business purposes and are bound by confidentiality.

In case of a suspected data breach, we will follow appropriate procedures and notify you and relevant regulators if legally required.

Data Retention

We aim to retain your information only as long as necessary for the permitted purposes. Certain warranties may require us to keep personal information for extended periods to fulfill our responsibilities.

By law, we are obligated to retain certain basic information about customers and transactions for specified periods.

Transferring Your Information Overseas

Personal information may be transferred outside of the European Economic Area to third-party service providers. We take measures to ensure adequate data protection, as required by data protection